Perspectives

Sharing our innate curiosity to uncover the why.

A balanced blend of helpful insights, practical advice, and thoughtful reflections. Enjoy and share.

Development

Paragon to Sponsor ContentCon Event

Paragon sponsors the ContentCon 2025 Welcome Party, hosting a DJ set and SkyDeck raffle to kick off the event at Chicago’s Willis Tower, June 3–5.

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Development

Paragon Announces Contentstack Partnership

Paragon partners with Contentstack to deliver scalable, AI-powered digital experiences with a composable DXP and full-lifecycle support.

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Digital Marketing & Optimization

A CRO Roadmap: From Hypotheses to Results

CRO is a strategic process that helps you achieve your digital goals through data-driven testing, clear hypotheses, and smart optimizations.

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Digital Marketing & Optimization

CRO 101: Understanding CRO and Where to Begin

CRO is an ongoing process of testing and improving your site to boost conversions. Learn how data, design, and behavior insights help turn visitors into customers.

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Content & Design

The Power of Hyper-Personalization in CX

Hyper-personalization uses AI and real-time data to deliver a tailored CX. Done right, it boosts loyalty — but brands must balance relevance with privacy and ethical data use.

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Strategy & Insights

Google's SGE and Gemini: A New Digital Paradigm

Google's SGE, powered by Gemini AI, is transforming search with AI-driven summaries. Discover its impact on SEO, SEM, and how businesses can adapt to stay visible.

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The team behind 
the perspectives

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Achieve progress from the very first meeting.

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