Insights & Strategy

Clarity at every turn.

We listen attentively, ask questions strategically, and challenge assumptions to garner fresh insights and actionable strategies.

Insights & Strategy Services

Journey Mapping

Uncover insights, pain points, and opportunities to enhance the experience at every stage in your customer’s journey. 

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Experience Strategy

Develop comprehensive strategies to create seamless and impactful customer experiences across all touchpoints.

Digital Marketing & Roadmapping

Craft and implement digital marketing plans to achieve your business goals with clear, actionable roadmaps.

MarTech & CMS Strategy

Optimize your marketing tech stack and content management systems for efficient and effective digital operations.

Audits & Assessments

Assess your digital ecosystem to find opportunities for improving content, channels, and tech stack performance. 

AI-Generated Insights

Leverage advanced AI to deliver data-driven research analysis and actionable insights, enhancing decision-making and strategic planning.

Be challenged
(in a good way)

One thing I learned working with Paragon is to make sure to check my biases at the door.  I may have a hypothesis, but that doesn’t mean my hypothesis is correct.”

Senior Director, eCommerce

See how we partner

Case Study

Making Life Insurance Enrollment Easier

  • Identified customer journeys
  • Improved online experience and messaging
  • Optimized conversion funnels
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Grass brand element

Insights ignite outcomes.

24

%

Increase in conversions from a strategic messaging shift

28

%

Year over year increase in purchase rate on new product pages

58

%

Year over year increase in add to cart rate

Our Perspectives

Consumer-Centricity Starts with Knowing Your Customer

Consumer-centricity begins with understanding your customer. By leveraging data and insights, businesses can create tailored experiences that meet customer needs and foster long-term loyalty.

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About Journey Mapping, Part 1: Understanding Journey Maps

Journey maps visualize customer experiences, revealing touchpoints and emotions. They help businesses identify opportunities to improve engagement and tailor interactions, enhancing overall CX.

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Turning Decision Maps Into Real Conversions

Transform decision maps into conversions by aligning customer journeys with actionable insights, streamlining paths to purchase, and delivering personalized content to guide users toward their goals.

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Achieve progress from the very first meeting.

Start experiencing real partnership today.