Insights & Strategy
Clarity at every turn.
We listen attentively, ask questions strategically, and challenge assumptions to garner fresh insights and actionable strategies.
Insights & Strategy Services
Be challenged
(in a good way)
“One thing I learned working with Paragon is to make sure to check my biases at the door. I may have a hypothesis, but that doesn’t mean my hypothesis is correct.”
Senior Director, eCommerce
Case Study
Optimizing the Medicare Shopping Experience
- Uncovered leaks in conversion funnel with usability testing
- Delivered a roadmap of new features to improve CX
- Developed future-state vision
Three decades of expertise. Countless problems solved.
24%
Increase in conversions from a strategic messaging shift.
28%
YoY increase in purchase rate on new product pages.
58%
YoY increase in add to cart rate.
Our Perspectives
A CRO Roadmap: From Hypotheses to Results
CRO is a strategic process that helps you achieve your digital goals through data-driven testing, clear hypotheses, and smart optimizations.
CRO 101: Understanding CRO and Where to Begin
CRO is an ongoing process of testing and improving your site to boost conversions. Learn how data, design, and behavior insights help turn visitors into customers.
The Power of Hyper-Personalization in CX
Hyper-personalization uses AI and real-time data to deliver a tailored CX. Done right, it boosts loyalty — but brands must balance relevance with privacy and ethical data use.
