Driving loyalty, sales, and standout experiences for apparel and footwear brands.
Get the attention of feeling like you’re our only client – from a team drawing on their experience working with some of the best brands in the world.
Ongoing research to assess the shopping journey and measure how enhancements improved the experience
Explored how well the website supported the e-commerce experience
Evaluated how inclusivity and diversity impacted global brand perceptions and product desirability
One thing I learned working with Paragon is to make sure to check my biases at the door. I may have a hypothesis, but that doesn’t mean my hypothesis is correct.
Senior Director, eCommerce
Increase in conversions from a strategic messaging shift
Year over year increase in purchase rate on new product pages
Year over year increase in add to cart rate
Identify and make explicit the tacit knowledge your organization already has about the journey.
Gain perspective and understanding directly from your customers, well beyond what your VOC program does.
We use AI tools and PhD-led analysis to find key moments that matter.
We don’t just readout findings, we tell you what they actually mean to your business.
Our collaborative Design Thinking workshops translate findings into actions you can take right away.
Discover your customer's perception of your offerings and how they experience your brand
