Step into your customer’s shoes with Journey Mapping

Driving loyalty, sales, and standout experiences for apparel and footwear brands.

Turn customer insights into actionable wins

We helped a top footwear brand increase product purchases by 28% annually with a strategic messaging shift. Ready to be next?

  • Learn how customers perceive your products
  • Identify online shopping behaviors and the path to purchase
  • Find ways to better integrate the in-store experience
  • Enhance product pages and lower cart abandonment
  • Improve segmentation
  • Optimize conversions, cross-sells and up-sells

Discover the Impact of Journey Mapping

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Trusted by Industry Leaders

Get the attention of feeling like you’re our only client – from a team drawing on their experience working with some of the best brands in the world.

Ongoing research to assess the shopping journey and measure how enhancements improved the experience

Explored how well the website supported the e-commerce experience

Evaluated how inclusivity and diversity impacted global brand perceptions and product desirability

Be challenged
(in a good way)

One thing I learned working with Paragon is to make sure to check my biases at the door. I may have a hypothesis, but that doesn’t mean my hypothesis is correct.

Senior Director, eCommerce

Insights ignite outcomes.

24

%

Increase in conversions from a strategic messaging shift

28

%

Year over year increase in purchase rate on new product pages

58

%

Year over year increase in add to cart rate

Activate insights in 8-10 weeks with our proven methodology

Inside-Out View

Identify and make explicit the tacit knowledge your organization already has about the journey.

Outside-In View

Gain perspective and understanding directly from your customers, well beyond what your VOC program does.

Analysis

We use AI tools and PhD-led analysis to find key moments that matter.

Insights (not findings)

We don’t just readout findings, we tell you what they actually mean to your business.

Activation & Impact

Our collaborative Design Thinking workshops translate findings into actions you can take right away.

A person using a laptop computer on a table

Customer Insights for Apparel & Footwear

Discover your customer's perception of your offerings and how they experience your brand

Services

  • Persona Identification
  • Participant Recruitment
  • Surveys & Interviews
  • Data Analysis

Deliverables

  • Customer Journey Maps
  • Decision Maps
  • Service Design Plans
  • Engagement Plans
  • Prioritization Roadmaps
  • Action Plans
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