Secrets to Closing the Sale Before the Customer Checks Out of Your Website

These are difficult times, and marketers are struggling as never before to move goods and services. Adding to the difficulties of a stubborn economic recession and a slow, arduous recovery are the turbulent upheavals in previously tried-and-true marketing methods. Nothing, it seems, works as it once did.

Achieve Online Marketing Success by Understanding and Engaging Website Users

Marketers these days have greater control than ever over a brand’s online channel activities. With this newfound responsibility also comes increasing pressure to prove the effectiveness of their online strategies. But because many marketers are stuck with disparate collections of software support solutions that don’t work well together, they often struggle with critical missions such as understanding users, driving customers to their websites and showing results.

2010 CMS Magic Quadrant - Gartner Group

The market for Web content management continues to be vibrant as enterprises us it and related technologies to support growth strategies.  This Magic Quadrant will help clients make purchase decisions by identifying leading WCM software vendors and showig their relative strength.

10 Ways Integrated Analytics and Web CMS Can Improve Website Performance and ROI

The Forrester Report predicts the emergence of “suites of marketing products where analytics supports an ecosystem of planning tools” – i.e., natively integrated analytics. To help illustrate the importance of this trend, this whitepaper identifies 10 advantages an integrated web analytics package give you vs. traditional stand-alone analytics tools.

Achieve Online Marketing Success by Understanding and Engaging Website Users

With the online channel continuing to outperform other channels, companies expect more than ever from websites, looking to them to increase sales and reduce customer turnover. Driving online results, however, isn’t always easy. Consumers today expect websites to be exciting, a trend supported by high-speed Internet access that’s close to saturation levels and the growing use of rich media content. The popularity of social media and smartphone applications is also training consumers to look for relevant, interactive electronic experiences. With marketers increasingly responsible for the day-to-day management of a brand’s online channel activities as well as their performance, it’s no wonder they expect more from software support solutions.

This idea is supported by IT research firm Gartner, which said in a recent report that many organizations are choosing to replace existing Web technology and invest in platforms that will help them gain higher returns from the Web channel and allow interoperability with analytics and e-commerce.

Maximize Business Results Online

This report serves as a guide for identifying best practices in online content management and maximizing the business benefits of the web.  The findings highlight the strategic value of web content management.  the report links the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and the customer experience.